Plum and Abacus' principal was proud to support Comcast in one of its most significant contract renegotiations—the 5-year HBO deal. The goal was clear: optimize pricing and packaging to achieve substantial cost savings while maintaining value across the product portfolio.

Our approach began with extensive market research, including a conjoint analysis to understand customer preferences. Using this data, we analyzed price elasticities and take rates across Comcast’s entire product portfolio, providing a detailed roadmap for strategic decision-making. Armed with these insights, we structured multiple content acquisition scenarios, enabling Comcast to assess the long-term financial impact of different approaches.

By closely monitoring the ongoing deal dynamics, we fine-tuned the pricing and packaging structure, ensuring maximum value and cost efficiency over the life of the agreement. The result? Over $1 billion in savings for Comcast, showcasing the power of data-driven strategy and precision execution. This project highlights our ability to deliver measurable results through comprehensive research, strategic planning, and a commitment to excellence.