We assisted a home security and smart home provider to address stagnant growth caused by an outdated equipment pricing model and ineffective market positioning.

We conducted in-depth market analysis to uncover pricing elasticity and competitive gaps, providing a clear foundation for a new approach. Using these insights, we developed an optimized pricing structure with tailored tiers and promotional equipment bundles designed to appeal to key customer segments. To support this strategy, we delivered detailed financial cases, ensuring the new plan aligned with both market dynamics and business objectives.

The results included a 15% increase in revenue, drastically shorter payback periods, and greater customer adoption, demonstrating the power of data-driven pricing and targeted messaging to reinvigorate growth.